Yes, video helps Facebook posts reach more people than any other kind of post or media. And there is research to back this up! SocialBakers.com found adding video to your Facebook posts increases the “organic reach” (verses the paid reach) more than any other media.
Of course baby boomer executives watch web videos about business. Corporate executives of all ages watch business related videos on the web. They not only watch, they share the videos with their colleagues and friends. They also act on what they see by visiting websites, calling for more information and even making decisions to purchase. And there is research to prove it!
Yes, whiteboard video or whiteboard explainer animation is extremely effective. Studies have shown people remember more of what they see in a whiteboard explainer video than from a person on camera. Most importantly, people are more likely to purchase after watching a whiteboard video.
Yes, you can shoot a video yourself with your smartphone that is good enough to be considered professional quality. Today, both Apple and Android smartphones can shoot in ultra high definition (UHD) resolution – that’s 3820 by 2160. That is over five times greater than what TV stations were broadcasting in 2003! The reason your video might not look “professional” isn’t because of a smartphone, it’s the poor techniques many people use to shoot.